Business for QCE: Units 1 & 2: Creation and Growth Student Book with 4 Access Codes

Business for QCE: Units 1 & 2: Creation and Growth Student Book with 4 Access Codes

$77.95

Product Info

ISBN
9780170418423

Category

Business, Accounting & Economics

Publisher

Cengage

Recommended For

QCAA New QCE Senior Secondary Syllabus Textbooks 2019-2020

AVAILABLE NOW! 

Business for QCE Units 1 & 2: Creation and Growth comprehensively covers the new QCAA Business General Senior Syllabus being implemented at Units 1 & 2 in 2019 and explicitly addresses the syllabus and unit objectives using the inquiry approach, with integration of the underpinning factors throughout. By following the progression of the business life cycle from seed to post-maturity stage, students are provided with a strong foundation in the fundamentals of business with extensive explanation of concepts and theories.

CONTENTS

Units 1 & 2 1 Business for QCE essentials 2 Fundamentals of business 3 Leadership and management

Case study 1: Fundamentals of bsuiness 4 Ideas and innovation 5 The viability of ideas

Case study 2: Creation of business ideas 6 Start-up regulation and financing 7 Engaging staff

Case study 3: Establishment of a business 8 Role and influences of marketing 9 Understanding markets and strategies 10 Operational processes and systems

Case study 4: Entering markets